Strategy

Building a Roadmap

In today’s “always on” world, the best strategies are developed quickly — but they’re also well thought-out. It takes that degree of strategic planning discipline to outflank the competition and gain market ground.

That’s where too many companies stumble.

A strong strategic plan comes before tactical marketing programs, formulating communications messages and developing the creative platform.

b2b business and marketing strategy development
b2b and b2c global marketing strategy development

We start where many advertising and MarComm firms don't: at the very beginning. We take time to study industry dynamics and understand your path to market.

Then we take things even further — going beyond conventional thinking to ask the important “why” and “what if” questions.

The resulting strategy is a marketing roadmap everyone can believe in and embrace.

Examples of work

Bad Marketing Research Is Worse than No Research

Lightning-rod terms that have entered the lexicon in recent years include “fake news” and “alternative facts.”  It’s hardly surprising, seeing as ...

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A Tactical Plan for Executing a Marketing Strategy

Many companies do a fine job when it comes to formulating their marketing strategies.  But sometimes there’s a gap between those great strategies ...

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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

We continue to monitor the situation on a daily basis and will take additional steps to minimize the risks from the COVID-19 virus, as needed.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team