Building company reputation via white papers and feature stories

In 2019, Georgia-based Cantrell Machine Company and Gainco, inc. merged to become a single integrated manufacturer.  With an industry heritage that dates back decades, Cantrell•Gainco Group offers a wide range of systems and equipment for meat, poultry and fish processing operations.

As part of presenting itself as a leading solutions provider, the company wished to publish white papers and other content in the industry press.

Researching and preparing interesting, relevant content for the target audience

Working closely with CGG’s staff, we collected source material … then researched and wrote a 2-page “problem  solution” feature article on the important topic of foreign matter detection and removal in meat processing operations.

The article outlines the pitfalls of product recalls – ranging from administrative and operational headaches to the monetary cost and damage to company reputation – while also addressing relevant equipment solutions.

A feature article that underscores industry leadership

Mullin/Ashley was responsible for researching and writing the feature article, which appeared in the print and digital editions of Meatingplace magazine, the leading North American meat processing publication.  The article’s focus is on information and education, while also illustrating CGG’s leadership in the field.

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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team