Kaeser CompressorsPrint Communications

Industrial Air Systems Ad Campaign

Kaeser Compressors is one of the world’s leading makers of air systems and equipment. It has had a physical presence the American market since the mid-1980s.  The company competes against several very strong domestic manufacturers in the United States.


Symbolize effectiveness and durability

Removing the erroneous “foreign-sourced” factor from the equation, our advertising campaign uses images and quotations from famous Americans to symbolize the effectiveness, durability and energy efficiency of a variety of Kaeser industrial products including air compressors, blowers and control systems.

The personalities and quotations highlighted in the print marketing campaign are inventor Benjamin Franklin, photography pioneer George Eastman, and presidential leaders John Adams and Harry S. Truman.

Reader engagement and retention rates

The advertising provides an eye-catching, wholly different visual perspective from the typical product advertising that runs in B2B print publications. The result: more reader engagement and better memorability/retention rates.


Similar work

Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team