TV advertising campaign wins medical marketing award

Written by: Phillip Nones

We’re proud to announce that we’ve won the 2017 Aster Awards national competition for a television advertising campaign created for Atlantic General Hospital, a regional healthcare organization serving Ocean City and surrounding communities in Coastal Maryland and Southern Delaware.

A Silver Award was won for the “2020 Vision” TV advertising campaign publicizing the high quality of medical care provided by Atlantic General Hospital.  The campaign, which centers on the theme “We’ll put you on the right path to good health – and keep you there” – consists of three 60-second TV spots that focus on three specific aspects of the health organization’s care.

tv commercial for hospital marketing

The first TV spot emphasizes the Atlantic General’s medical specialties such as orthopedics, oncology, bariatric medicine and women’s health.

A second spot showcases the involvement of the hospital’s medical staff and other employees in community activities ranging from health fairs to volunteering their time with social service organizations.

The third TV spot highlights the recognition Atlantic General Hospital has achieved through its blend of “high-tech/high-touch” delivery of care.

The TV spots began airing on broadcast and cable TV in the Ocean City market in late 2016 and will continue airing throughout 2017, along with companion radio commercials.

Aster Awards for medical marketing

The Aster Awards, conducted under the auspices of Marketing Healthcare Today Magazine, is a major national competition recognizing excellence in medical marketing communications.  Each entry is judged on criteria including creativity and production quality, as well as on message effectiveness and overall consumer appeal.

The Aster Awards program has been established for 25 years.  This is the ninth year that Mullin/Ashley Associates has entered the competition and won.

Learn more about how Mullin/Ashley can help to grow your brand and get a project started today!


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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team