Ad perspective: Put yourself in your customer’s chair

Written by: Phillip Nones

It’s easy to evaluate your advertising from your own chair. You know the marketing plan, the research implications, the customer profile, your product’s advantages, and so on.

But when you’re looking at your new MarComm campaign, remember that your potential prospect knows nothing about all that … and probably couldn’t care less.

Evaluate your program from that point of view. See if the messaging captures your attention and delivers a persuasive selling proposition, with a compelling call to action.

Good advertising will always touch emotional or logic buttons in your customer’s mind.

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Ad perspective: Put yourself in your customer’s chair

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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

We continue to monitor the situation on a daily basis and will take additional steps to minimize the risks from the COVID-19 virus, as needed.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team