Highlighting Your Uniqueness

The proper brand positioning will improve your marketing programs, communications messages and the creative platform.

But in the digital age, brand-building can be fraught with pitfalls … blind alleys … and “roads to nowhere.”

At Mullin/Ashley, our goal is to deliver brand positioning support that highlights your uniqueness and value to your target customers. And our branding process will bring your uniqueness clearly into focus.

b2b company rebranding
branding for b2b and b2c companies
  • Investigating your competitors’ positioning
  • Investigating customer and prospect views of your company
  • Discovering your uniqueness from an “inside-out” perspective
  • Establishing your positioning statement and “unique selling proposition”
  • Developing your slogan or tagline

Examples of work

The Challenges of Product Rollouts

In today’s fast-moving marketplace, a stream of newly introduced products is the norm. Along with a bevy of “next-gen” product improvements and specia

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Protect your intellectual property online

Copyright rules in cyberspace are every bit as real as those in the offline world.

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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team