Tactics deliver … but strategic thinking rules
In today’s hyper-kinetic marketing world, it’s easy for marketing tactics to crowd out strategic thinking. But seasoned marketers make it a practice to carve out a portion of their time every week to devote to strategic thinking. Here are a few ideas on what to do:
- Put yourself in the mind of your customers. What problems do they face, and where do they look for answers? How can your company provide them?
- Put yourself in the shoes of the CEO. What are your concerns and what decisions are you facing? Where should your company be 24 months from now?
- Check out the competition. Visit their websites. What are they saying and doing? How does your company’s message stack up against theirs?
- Take a hard look at your marketing program. What’s working … what’s not? Better still, what’s on auto-pilot? Sometimes it’s those areas that could stand the most scrutiny.
One other thing: Always challenge prevailing company mindsets by considering alternatives that might have been dismissed in the past. Market dynamics are always changing. So should your organization.
We can help in fact-finding and strategic analysis … and an outsider’s perspective, too.