UMD Community Medical GroupDigital Advertising

Building awareness in the community

The University of Maryland Community Medical Group formed in 2015. Since inception, UM CMG has focused on building a culture that emphasizes quality, patient experience and professionalism, as well as a desire to offer care where its patients work and live. By working together, UM CMG’s physicians and advance practice providers offer coordinated care, advanced technology and an outstanding patient experience.

In an effort to build awareness and promote these qualities, and communicate to the community about new providers and services, we have had the privilege to assist UM CMG by running, managing and optimizing digital advertisements.

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Ad creation and digital promotion

We created a new digital ad design template to be used for each new provider and service offered by UM CMG. Focused on the branding and services offered, we highlighted new providers via professional photo and specialties.

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Ad management, optimization and data-reporting

Given the large number of new providers and services to be featured, we organized a schedule for the digital ads on Google Adwords, Google Display, and Facebook, optimized each ad for location targeting, and measured key metrics for each campaign with a report to the client.

The entire campaign has helped to build and maintain awareness of the University of Maryland Community Medical Group’s dedication to the community for quality and continued development.

Similar work

Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team

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