Dixon ValveCorporate Branding

Burnishing a brand for the next 100 years

Founded in 1916, Dixon is one of the world largest and most important manufacturers of valves, couplings, hose assemblies and related OEM components used in industrial sectors including food processing, chemical processing, mining, firefighting and transportation equipment.

As with other companies with a strong heritage and legacy of market involvement, some aspects of Dixon’s branding no longer reflected the company’s leadership and forward-thinking business approach.

Leveraging existing brand visual identity

Working off of the company’s existing visual identity, we were charged with creating new logo artwork plus a visual identity that paid homage to a century of business success, while also projecting the image of a sophisticated entity fully prepared to meet the changing needs of industrial customers in the coming years and decades.

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A tagline to connect all platforms

As part of the branding initiative, we created the corporate tagline The Right Connection.  The broader initiative extended to all aspects of Dixon’s visual identity worldwide, including web/online and print communications.

With its vibrant brand positioning and visual identity, Dixon has gone from strength to strength – and looks to the next 100 years of industry leadership with renewed vigor.

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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

We continue to monitor the situation on a daily basis and will take additional steps to minimize the risks from the COVID-19 virus, as needed.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team