Branding: Protect your intellectual property online

Written by: Phillip Nones

Most marketers know the ropes when it comes to protecting their intellectual property. Large chunks of time are spent poring over branded materials to make sure that every trademark, copyright and patent is properly identified and presented.

It’s surprising how little of this kind of concern has migrated to the Internet. But most of the steps you take to protect your intellectual property offline should be applied online, as well.

To begin with, be sure to trademark your web domain name. Most people forget to do this, but it can lead to problems later if an unscrupulous competitor decides to “pawn off” something based on your domain name.

Always include a copyright notice on at least the first page of your website … and it’s not a bad idea to include this on every page. And, if you’re working with an outside copywriter, make sure to spell out contractually who retains those rights (you).

Above all, don’t believe all the talk that laws relating to the Internet are hard to pin down and enforce. Copyright rules in cyberspace are every bit as real as those in the offline world.


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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team