Atlantic General HospitalPublicity & Promotion

Opening a regional cancer care facility

Atlantic General Hospital serves the Greater Ocean City, MD area. In response to a pressing need for a dedicated cancer center to serve residents of the community, AGH received authorization to build a regional cancer care center.

Changing the public’s perception of cancer treatment

The development of AGH’s Regional Cancer Care Center was a multi-year initiative that involved planning, fundraising, staffing and building. Throughout the process, AGH wanted to generate as much publicity as possible, recognizing that the community, conditioned to travel outside the region for cancer care, needed to know that cancer care would finally be available locally – and also of the highest quality.

Mullin/Ashley was charged with developing the overarching messaging, along with a variety of marketing materials for use before, during and after the opening of the Center.

Covering all the bases

In a truly integrated fashion, marketing materials encompassed a TV/cable and radio spots, print advertising, outdoor billboards, brochure materials, as well as signage and other materials for the groundbreaking and grand opening events.

Similar work

Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team