Atlantic General HospitalIntegrated Communications

Featuring the hospital’s high quality of care

Atlantic General Hospital serves the Greater Ocean City, MD area.  Situated between two much larger hospital systems makes it critical to project an image of quality.

Among the hospital’s particular strengths is the high quality of care provided by ten AGH “centers of care” covering specialties such as orthopedics, oncology, bariatric medicine, women’s health and others.


Hospital patient and customer feedback

To publicize these health specialties, we developed the Centers of Care … that Care integrated communications campaign. Actual hospital patients and their inspiring stories were collected and featured, personalizing the message and underscoring the ability for patients to receive specialized treatment without having to travel far from home.


Integrated communications

Promotional vehicles for this campaign included outdoor billboard advertising, online advertising, TV/cable and radio advertising, print ads in local newspapers and lifestyle magazines, plus dedicated web pages.


Similar work

Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team