Publicity & Promotion
Creating a mining safety system video
Reacting to several critical coal mine failures that resulted in fatalities, the U.S. government challenged researchers to find a solution. The ACCOLADE™ Wireless Mesh Mine Communications System was the answer.
It’s a pacesetting communications technology that’s ideal for tracking and rescuing personnel in the event of a structural collapse. It enables voice and text communications among miners and between below-and above-ground personnel.
Capturing video of critical functions onsite
Our challenge was to determine a way to demonstrate the effectiveness of the ACCOLADE System to prospective customers without having to host “real-time” tours of mine installations in remote areas of the United States.
Our solution was to go onsite and capture footage of critical functions … then develop a video promotion that presents the key functions and benefits of the tracking system.
Serving multiple purposes
In addition to being used in sales presentations, the video has been used to present the concept to larger industry and trade groups, government agency and regulatory personnel, and the news media.