Showcasing solid surface solutions for healthcare environments

Durasein is a leading international manufacturer of pure acrylic solid surface materials.  Headquartered in China, it entered the U.S. market only a few years ago, competing against entrenched providers who have dominated the American market for decades.

To compete, Durasein has undertaken a strategy of focusing on target end-user market segments – an important one being the healthcare industry.

Enhancing healthcare spaces

We were charged with developing a flagship capabilities and “ideas” brochure that focuses on Durasein’s healthcare industry solutions – showcasing applications of its solid surface material to support conditions where patients can heal and thrive.

Since Durasein’s advanced technological capabilities provide areas of differentiation and uniqueness, emphasis would be placed on those capabilities as well.

“Enthrive” …

The 8-page capabilities brochure we designed and produced carried the theme “enthrive,” which underscores Durasein’s commitment to the healing environment by supplying innovative and functional surfacing materials that support purposeful design.

In addition to showing a wide range of unique, visually stunning applications of Durasein’s solid surface materials used in healthcare furniture, casework, millwork, sinks and shower systems, the brochure detailed the company’s ability to provide custom solutions for a myriad of applications.

The brochure debuted at the Healthcare Design + Expo conference, the U.S. healthcare industry’s leading trade show, in fall 2018.


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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team