Website transparency really does matter

Written by: Phillip Nones

It goes without saying that companies the marketplace trusts do a better job of selling their products and services.

But what does it take to be trusted?

It turns out, trust and website transparency involve more than keeping your company out of the news headlines about corruption or scandal. Even small things can make a pretty big difference when it comes to company credibility.

For instance, research shows that on your website, corporate credibility can be compromised because of little factors like providing insufficiently thorough contact information (name, phone, e-mail, address).

From the company’s perspective, it may seem more “sophisticated” to omit parochial details such as this … but from the consumer’s standpoint, it’s a fundamental tenet of credibility.

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