Want to know the health of your website? Try our free website grader tool!

Mullin/Ashley logo
website transparency

Website transparency really does matter

Written by: Phillip Nones

It goes without saying that companies the marketplace trusts do a better job of selling their products and services.

But what does it take to be trusted?

It turns out, trust and website transparency involve more than keeping your company out of the news headlines about corruption or scandal. Even small things can make a pretty big difference when it comes to company credibility.

For instance, research shows that on your website, corporate credibility can be compromised because of little factors like providing insufficiently thorough contact information (name, phone, e-mail, address).

From the company’s perspective, it may seem more “sophisticated” to omit parochial details such as this … but from the consumer’s standpoint, it’s a fundamental tenet of credibility.

Share:

Share on Facebook Share on Twitter Share on LinkedIn Share on GooglePlus

Do customers feel led to engage with you emotionally?

connect_emotionally_with_your_customers

6 easy SEO tips for b2b companies

6_seo_tips_b2b_companies

Ad perspective: Put yourself in your customer’s chair

ad_perspective_prospect_customer_point_of_view