Website transparency really does matter

Written by: Phillip Nones

It goes without saying that companies the marketplace trusts do a better job of selling their products and services.

But what does it take to be trusted?

It turns out, trust and website transparency involve more than keeping your company out of the news headlines about corruption or scandal. Even small things can make a pretty big difference when it comes to company credibility.

For instance, research shows that on your website, corporate credibility can be compromised because of little factors like providing insufficiently thorough contact information (name, phone, e-mail, address).

From the company’s perspective, it may seem more “sophisticated” to omit parochial details such as this … but from the consumer’s standpoint, it’s a fundamental tenet of credibility.

Share:

Share on Facebook Share on Twitter Share on LinkedIn Share on GooglePlus

Tapping into the potential of voice search.

Content Marketing Strategy for B2B Firms

Are chatbots right for your business?

Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

We continue to monitor the situation on a daily basis and will take additional steps to minimize the risks from the COVID-19 virus, as needed.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team