Social media finds its place in business.

Written by: Phillip Nones

In the B-to-B world, social media often fails to live up to the hype.  That has as much to do with unrealistic “be all-end all” expectations about social media as anything else.

But social media can be effective – especially if you know who you’re trying to reach and which social platform(s) they use – and if you figure out what messages will make your targets want to engage with your brand.

Also important:  Sharing quality content via social media posts and links is a good way to augment your marketing efforts.  In other words, B-to-B social media is more a “stretch strategy” than a “silver-bullet solution.”

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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team

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