Social media finds its place in business.

Written by: Phillip Nones

In the B-to-B world, social media often fails to live up to the hype.  That has as much to do with unrealistic “be all-end all” expectations about social media as anything else.

But social media can be effective – especially if you know who you’re trying to reach and which social platform(s) they use – and if you figure out what messages will make your targets want to engage with your brand.

Also important:  Sharing quality content via social media posts and links is a good way to augment your marketing efforts.  In other words, B-to-B social media is more a “stretch strategy” than a “silver-bullet solution.”

Share:

Share on Facebook Share on Twitter Share on LinkedIn Share on GooglePlus

Tyler Willis speaks on digital marketing at nonprofit conference

Bad Marketing Research Could Be Worse than No Research At All

Are chatbots right for your business?

Free ebook:

The Practical Guide to Content Marketing:2019 Edition
Download Now