You’ve been published! Now what?

Written by: Phillip Nones

You’ve succeeded in getting a great article about your company or brand published in the trade media.  But have you considered all the ways you can capitalize on your big win so that the ripple effect is felt as widely as possible?

Quality content will reside on the Internet forever – if you play your cards right.  There is no one “silver bullet” action that will achieve this, but there are numerous small steps that, taken together, will increase the value of your investment in branded content.  Here are some:

  • Post the published article on your website’s blog with a link back to the original publication.
  • Educate and inform key audiences through an e-blast campaign that includes the article link.
  • Provide the published article to your sales and new business team members to share with customers and prospects.
  • Distribute the article link through your social media channels to attract more reader attention.
  • Republish the article as a LinkedIn post.
  • Comment on discussions in relevant user groups and online forums, including linking back to the story.

Another possibility is using a paid distribution service to further extend audience reach.

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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

We continue to monitor the situation on a daily basis and will take additional steps to minimize the risks from the COVID-19 virus, as needed.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team