Advertising software provides the tools.

Written by: Phillip Nones

For companies that are heavily involved in digital advertising, harnessing strong software capabilities to manage the process is usually essential.  Two important types of software tools available to companies are:

  • Advertiser Campaign Management Software – used by advertisers to buy, manage and track their ads online.  Popular software options include AdWords, Facebook For Business, Mailchimp, WordStream and SEMrush.
  • Data Management Platform Software – this serves as the central hub of all of your company’s customer data, enabling you to manage, track and visualize customer information.  Many DMPs also allow access to a variety of third-party sources to merge outside data with your own.  Popular software options include IgnitionOne, MediaMath and SurveyCTO.

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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

We continue to monitor the situation on a daily basis and will take additional steps to minimize the risks from the COVID-19 virus, as needed.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team