Advertising software provides the tools.

Written by: Phillip Nones

For companies that are heavily involved in digital advertising, harnessing strong software capabilities to manage the process is usually essential. Two important types of software tools available to companies are:

Advertiser Campaign Management Software – used by advertisers to buy, manage and track their ads online. Popular software options include AdWords, Facebook For Business, Mailchimp, WordStream and SEMrush.
Data Management Platform Software – this serves as the central hub of all of your company’s customer data, enabling you to manage, track and visualize customer information. Many DMPs also allow access to a variety of third-party sources to merge outside data with your own. Popular software options include IgnitionOne, MediaMath and SurveyCTO.