"At the center of a woman’s life" - AAMC Print Marketing
Specialized Health Services for Women
Anne Arundel Medical Center, one of the Baltimore/Washington region’s premiere hospitals, wanted to create a special brand image for its Women’s & Children’s Center. We responded by developing marketing materials that complement the natural, peaceful environment of the Center itself.
Our design centers on a nautilus shell — one of the most exquisite forms found in nature that conveys a sense of spirituality, tranquility and new growth — making it a perfect symbol for the Center. This is underscored by the Center’s new tagline: "At the center of a woman’s life."
A complete literature and print marketing package was developed for patients and referring physicians, including a brochure, educational pieces focusing on baby care and the Center’s NICU unit, plus a stationery package and pocket folder.
Alfred Knight Award