"Results that mesh" - Cambridge International Print Marketing
Conveyor Belting Capabilities Literature
Cambridge International is the world’s oldest and largest manufacturer of metal conveyor belting systems, with a heritage that dates back to the early 1900s. As part of a major branding initiative, the company came to us and asked for a complete redesign of its product and capabilities literature package.
Our challenge was to portray a seasoned company and product category in a fresh light – along with emphasizing Cambridge’s customer-centric focus on finding “right solutions” rather than just “selling products.”
We also wanted to portray how the company’s century of success has come from anticipating customer needs, rather than simply fulfilling orders.
The design of the corporate literature creates the correct balance of credibility and confidence, in keeping with the company’s strong brand position.