"Fired up for fitness" - National Volunteer Fire Council Interactive Communications
Interactive Fitness Program
The National Volunteer Fire Council supports our country’s brave and committed volunteer firefighters and EMS personnel. Among its many activities is a major emphasis on fitness and health, including reducing the incidence of heart-related injuries and death.
It’s an important mission because the NFPA wants to help those who always think to help others first.
To support the NVFC’s program, we designed an interactive communications program called "Fired Up for Fitness," where firefighters can record their own personalized fitness program right on the web, measuring their progress in real-time. Sign-ups and participation are marketed through state volunteer councils, as well as through advertising and PR.
We also produced a companion 28-page Health Resource Guide for the program.