"Making a great first impression with an audience that’s 'Seen it All'," Anne Arundel Medical Center Interactive Communications.
Physician Recruitment Program
Anne Arundel Medical Center competes with other hospitals to recruit the best medical specialists. When physicians are considering a move from outside the region, the decision to join AAMC is often a family one.
Physicians and other medical specialists are some of the best educated, most sophisticated individuals of all. AAMC’s challenge to us was to make a great first impression using the power of technology.
To promote the qualities of living and working in the Annapolis area, we created an interactive communications CD that incorporates detailed information on the hospital’s stature in the industry and also provides information on the Chesapeake Bay region – ranging from history, arts and culture to the educational system and recreational opportunities – with web links embedded throughout.
Attractively packaged with other recruitment materials, the CD added a unique element to AAMC’s efforts to attract physicians – one that also reflects the hospital's embrace of technology.