"Making the connection" - W. L. Gore Interactive Communications
e-Newsletter for Industrial Sealants Marketplace
We produce the Connections e-newsletter several times per year for the industrial distributors of Gore’s innovative, high-performance gasketing and packing products. These products are used in chemical facilities, paper mills and other industrial facilities. The informational content includes educational articles plus sales and training tips.
The Connections e-newsletter interactive communication is instrumental in promoting the company’s technical leadership, while propagating the “best value” message that differentiates Gore’s products from competitors and helps them achieve strongly positive user ratings.
We also prepare separate versions of the newsletter for customers in other countries, along with setting up the deployments.
It’s an example of our flexible approach to design, write, produce and deploy newsletters, encompassing any or all of the different methods of distribution.