"Everyone deserves quality" - Columbia Forest Products Integrated Communications

Purebond-plywood-panels-cabinets-shelves


PureBond® Plywood MarComm Campaign

Columbia Forest Products is the maker of PureBond® hardwood plywood panels used in kitchen cabinets, shelving and other products.  These North American-made products promote healthy indoor air quality and are well-worth the slight price premium charged over imported panels that contain harmful urea formaldehyde that can be emitted into the air.

Columbia Forest Products has established the PureBond Fabricators Network™, made up of 900+ independent cabinetmakers and woodworking shops that use PureBond plywood in their projects.  We were selected to design and develop a series of co-op promotional materials for integrated communication to assist PFN members in marketing PureBond panels to their local customers, including homeowners and building contractors.

The marketing and merchandising materials included co-op print ads, online display advertising, product hang-tags and stickers plus postcard mailers.  Different versions were produced with messaging targeting consumers and commercial customers.

All of it was developed under extremely tight deadlines — a matter of weeks — to meet the client’s schedule.

star MarCom Award


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