"Everyone deserves quality" - Columbia Forest Products Integrated Communications
PureBond® Plywood MarComm Campaign
Columbia Forest Products is the maker of PureBond® hardwood plywood panels used in kitchen cabinets, shelving and other products. These North American-made products promote healthy indoor air quality and are well-worth the slight price premium charged over imported panels that contain harmful urea formaldehyde that can be emitted into the air.
Columbia Forest Products has established the PureBond Fabricators Network™, made up of 900+ independent cabinetmakers and woodworking shops that use PureBond plywood in their projects. We were selected to design and develop a series of co-op promotional materials for integrated communication to assist PFN members in marketing PureBond panels to their local customers, including homeowners and building contractors.
The marketing and merchandising materials included co-op print ads, online display advertising, product hang-tags and stickers plus postcard mailers. Different versions were produced with messaging targeting consumers and commercial customers.
All of it was developed under extremely tight deadlines — a matter of weeks — to meet the client’s schedule.