"It’s all about yield" - A Bettcher and Gainco Co-Branding Event.


Trade Show Co-Branding

In the meat processing field, it’s always about yield – that’s what any process line engineer will tell you.

We know this, too, because we’ve been working in the food processing industry for more than two decades.

So when Bettcher Industries and Gainco teamed up to offer a debone trim/management system for poultry processing plants to increase meat yields, product margins and profits, we were there to help.

For two industry trade shows, the two companies wished to showcase the system and how the individual components work together (Whizard® Trimmers from Bettcher ... , YieldPlus™ automated weighing and product distribution from Gainco).

We developed an overarching marketing theme – It’s All About Yield – and undertook a series of pre-show, at-show and post-show activities aimed at generating booth traffic and sales leads.  Components included print advertising, a pre-show postcard mailer, a series of six pre-show e-mail marketing touchpoints, one-on-one meetings with the trade press during the shows, plus post-show follow-up activities.

As part of the effort, we also created a unified visual platform and produced show booth graphics that emphasized the marketing theme and various co-branding elements.

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