Why Content Marketing Initiatives Fail

Written by: Phillip Nones

If you look around, it isn’t hard at all to find instances of ineffective content marketing initiatives.  The reality is this:  A lot of marketing content – particularly what’s online – doesn’t make the grade.

Becoming a good content marketer isn’t rocket science.  But it can be a challenge to carry out over time.  At its core, the best published content is:

Relevant – It addresses the needs, wishes and interests of customers and prospects.

Valuable – People get something worthwhile out of consuming it.

Consistent – Done effectively over time, it makes your business more recognizable and your brand more valuable.

If you can’t honestly assert that your content marketing program shares these attributes, more likely that not your program will be headed for failure.


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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team