Keep your social media programs from hitting a wall

Written by: Phillip Nones

It happens far too often: Social media programs start out with the best of intentions. A plan is pulled together with all the right elements – Facebook, Twitter, YouTube, Foursquare, blogs, RSS, etc. – in place. For the first few months, things go smoothly, but then the initiative begins to atrophy.

What’s happened? More than likely, it’s a lack of content creation.

For people who think social media can be successful as the tenth item on someone’s to-do list … think again.

Social media takes substantial resources, time and dedication. Content creation in particular is critical. In fact, it’s the linchpin of social media engagement.

Think back to the days of printed newsletters, when people started running out of interesting articles to include in the third quarterly issue of the year.

With social media, it’s the same problem — only on steroids — because new content requires your daily and weekly attention, not once every three or four months.

Successful content creation requires substantial planning, research and development, along with martial-like execution. Calendars and schedules, editorial topics and assigned authors: All of these should be part of your program … not to mention clear lines of responsibility and accountability.

Done well, social media can be a big boon to your marketing efforts. Don’t let lack of content get in the way of your success.

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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team

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