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MULLIN/ASHLEY WINS IN 24th ANNUAL
HEALTHCARE ADVERTISING AWARDS
NATIONAL COMPETITION
Chestertown, Md., June 5, 2007 – Mullin/Ashley Associates, a mid-Atlantic communications, PR and marketing research firm, has been recognized in the 24th Annual Healthcare Advertising Awards national competition with three award-winning entries.
A Gold Award was won by Mullin/Ashley for a new visual identity platform and family of literature produced for Atlantic General Hospital and Atlantic General Health System of Berlin, Maryland. The new enterprise-wide visual identity helps convey the sophistication of the medical staff, technology and services available from Atlantic General. The visual identity is incorporated in individual brochures featuring women’s health, breast care, cardiopulmonary rehabilitation, stroke care, sleep diagnostics, and other specialty health services. It is also being used to unify the look of print advertising campaigns, billboards, banners, posters and other marketing materials. This initiative has helped position the Atlantic General organization strongly against competing healthcare institutions in its region.
Two awards were also captured by Mullin/Ashley for work performed for Anne Arundel Medical Center in Annapolis. A Silver Award was won for an annual report produced for the AAMC Foundation. The Report’s theme – “These are the doctors you want” – is emphasized using compelling personal stories of patients that illustrate the medical specialties and technologies provided by AAMC. This approach helps portray AAMC as a pacesetting medical institution, while at the same time providing the caring environment of a community hospital.
An Award of Merit was also captured by Mullin/Ashley for an interactive CD-ROM for Anne Arundel Medical Center titled “Destination AAMC: Find Your Future Here.” Designed to help recruit physicians on a national basis, this CD incorporates information on AAMC’s capabilities, medical specialties and technology. Additionally, information about Annapolis and the surrounding region promotes the attractiveness of living and working in the area. The information included is comprehensive – covering history, sports, recreation, education and the arts, with interactive links to other web sites. The CD is designed to influence not only the physician, but also the physician’s family about a pending move to the area.
The Healthcare Advertising Awards competition is conducted by Healthcare Marketing Report magazine, the premier national periodical covering communications in the healthcare industry. More than 4,300 entries were submitted in the most recent competition – the largest number of entries received in 24 years of judging.
Commenting on the three awards won by Mullin/Ashley, Phillip Nones, Mullin/Ashley’s president and director of client services, stated, “We’re particularly pleased to have performed so well in a national healthcare communications competition – one that includes many programs developed for the best-known institutions across the U.S. This competition – the largest one in the healthcare industry – helps burnish the strong reputation we’ve built in the healthcare field over the past decade.”
Established in 1978, Mullin/Ashley Associates is a communications, PR and market research firm serving healthcare, industrial, commercial and service organizations. The company has clients in six states plus Europe. Web site address: www.mullinashley.com.
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