For more information contact:

Wayne Daggett, Marketing Manager

Tel: (440) 965-4422

E-mail: wdaggett@bettcher.com

 

. . . For immediate release . . .

BETTCHER  INDUSTRIES  APPOINTS  PAUL  CANTRELL 

NATIONAL  ACCOUNTS  MANAGER 

FOR  FOOD  SERVICE  GROUP

 

Birmingham, Oh., September 3, 2008 — Bettcher Industries announces the appointment of Paul Cantrell as national accounts manager for the company’s Food Service Group.  In this position, Cantrell will be responsible for the sale of equipment and products that are sold to North American chain restaurant organizations – in particular YUM! Brands, Inc., the parent company of KFC. 

Cantrell has a 25-year background in the food processing and foodservice industries.  Prior to joining Bettcher Industries, he was the YUM! Brands Account Executive for Winston Industries, a manufacturer of fryers, steamers and cook-and-hold cabinets, where he was responsible for developing and managing relationships with the regional franchise community.  Prior to that, Cantrell worked for YUM! Brands in several roles as a product development technologist and new product development manager, where he spearheaded R&D efforts on KFC menu items.

Cantrell has also served in a variety of QA/QC positions at White Castle, Riviana Foods and Nestlé Foods.  He holds a B.S. degree in Food Technology & Science from the University of Tennessee in Knoxville.

Commenting on the appointment of Cantrell, Jim Wallace, Food Service Group director, stated, “We’re delighted to welcome Paul to the company.  He is well-versed in the market dynamics and intricate negotiations required to work successfully with key foodservice chain restaurant operations such as YUM! Brands.  I’m confident he will be a true asset as we continue to grow our sales and penetration with KFC franchisees and others in the foodservice segment.”

Among the product lines manufactured by Bettcher Industries’ Food Service Group are: Optimax batter-breader machines for fresh, in-store preparation of chicken, onion rings and other breaded items; Whizard® Power Knife tools for precision-slicing of gyros, as well as on-premises egg pasteurizing appliances for restaurants and institutional foodservice operations.

Established in 1944, Bettcher Industries brings more than six decades of successful innovation to the food processing and foodservice industries.  The company is a leading developer and manufacturer of innovative precision cutting tools and food preparation machines.  Bettcher Industries is an ISO 9001-certified company, with direct distribution and service in more than 50 countries throughout the world.  Phone:  (440) 965-4422.  Web site address:  www.bettcher.com.

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Paul Cantrell, national accounts manager for Bettcher Industries’ Food Service Group.  


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Please contact Krista Batchelor, 410-778-2184.