Organic search marketing? Pay-per-click advertising? What should I do?

Relying on the web for growing your business can bring the world to your doorstep.

But that’s precisely the case for everyone else, too – including your competitors. And with so many websites competing for online prominence, getting your business the attention it needs in order to drive sales is a big challenge.

Two of the biggest strategies you can use to get in front of your target customers are organic search marketing and paid search advertising.

They’re similar … yet they’re different. Organic search results are determined by search engine algorithms and are based on the merits of your site … whereas paid search advertisements sit alongside organic results and are bought rather than “earned.”

Organic search results are great in that they don’t cost you money. But they do cost you time – time to create great relevant content that will convince search bots of your site’s importance and value to visitors.

That effort can take months – even years – to bear fruit.

Paid search will get you listed on search results immediately. How high you rank is based on how much money you’re willing to spend. Chances are, the most relevant search phrases for your market are quite costly – $5 or even $10 per click is common.

Moreover, once you stop your paid program, your web traffic will fall off dramatically.

Depending on how quickly you need to see results, a combination of organic and paid search marketing could be the best approach. We can help you build a program that will work for your business today as well as down the road.

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