MULLIN/ASHLEY WINS IN MARCOM CREATIVE AWARDS NATIONAL COMPETITION
Chestertown, Md., November 10, 2010 – Mullin/Ashley Associates, Inc. has been recognized in the 2010 MarCom Creative Awards competition with several award-winning entries. The awards included a Platinum and a Gold for communications initiatives produced for three clients: Bettcher Industries, Inc. (Birmingham, Oh.), Gainco, Inc. (Gainesville, Ga.) and Atlantic General Hospital (Berlin, Md.).
A Platinum Award was won for developing a white paper article on the topic of dark meat deboning processes. The white paper was written and produced for two clients, Bettcher Industries and Gainco, as an educational piece for poultry processing facilities that are increasing their production based on a growing demand for poultry dark meat products in North America. The paper describes various different dark meat deboning systems, how they work, and their degrees of efficiency, along with providing statistical information on yields and revenues.
The paper also describes how innovative new developments in debone management technology and systems are improving yields and productivity, while providing online/real-time information at the individual operator level for more effective process line management.
The white paper has been featured on several industry-related web portals. It will also be the topic of an educational session to be held at the International Poultry Expo in Atlanta in January 2011.
A Gold Award was won by Mullin/Ashley for a print advertising campaign developed for Atlantic General Hospital. Dubbed “Ask for Us,” the campaign’s goal was to educate the public that as patients, they have the right to ask for specialist or specialty clinic other than one that might be suggested by their own primary care physician. Atlantic General Hospital operates numerous “centers of excellence” that provide specialty care located within the community.
“Going farther for healthcare doesn’t make it better healthcare” was a central message of the campaign, which consisted of six separate ads that ran in newspapers and magazines reaching residents of Ocean City, Rehoboth Beach and other communicates on the Lower Eastern Shore of Maryland and in Southern Delaware.
The MarCom Creative Awards is an annual competition that honors outstanding work in the communications field. Entries in 20 major communications categories are judged by a select panel of members of the Association of Marketing & Communication Professionals (AMCP) according to superior benchmarks of quality. It is one of the largest and best-established award programs in the industry, drawing nearly 5,000 U.S. and foreign entries in the 2010 competition from advertising and public relations agencies, corporate communications departments, designers, writers, and broadcast producers. The 2010 competition winners were announced in late October.