Mullin/Ashley Wins Four Awards in Marcom Creative Awards National Competition
January 2, 2007 – Mullin/Ashley Associates has been recognized in the 2006 MarCom Creative Awards competition with four award-winning entries. The awards included a Platinum, a Gold, and two Honorable Mention awards for communications programs created for four clients: Anne Arundel Medical Center (Annapolis, Md.), Atlantic General Hospital (Berlin, Md.), The Benedictine School for Exceptional Children (Ridgely, Md.), and Dixon Valve & Coupling Company (Chestertown, Md.).
A Platinum Award was won by Mullin/Ashley for creating a set of communications materials presenting the mission and activities of The Benedictine School for Exceptional Children. Located in Ridgely, Maryland, The Benedictine School provides individualized programs for children and adults with moderate-to-severe developmental disabilities, including day and residential programs. The= campaign’s purpose was to communicate information to parents of prospective enrollees, and to potential donors, about the school’s programs and special qualities. The campaign materials, which include a brochure and a video, are helping to promote the school’s growing reputation up and down the East Coast.
A Gold Award was won by Mullin/Ashley for an interactive recruitment CD-ROM produced for Anne Arundel Medical Center titled “Destination AAMC: Find Your Future Here.” Designed to interest physicians and other healthcare specialists in the attractive qualities of both AAMC and the surrounding region, this CD-ROM incorporates detailed information on the hospital, its capabilities, medical specialties and technology. Additionally, information on Annapolis and the surrounding Chesapeake Bay region helps promote the attractiveness of the area. The information is comprehensive, covering history, sports & recreation, education and the arts, with interactive links to select other web sites. The CD-ROM is being used to recruit healthcare specialists on a national basis.
An Honorable Mention Award was captured by Mullin/Ashley for a new visual identity platform and family of literature designed and produced for Atlantic General Hospital (AGH) and Atlantic General Health System of Berlin, Maryland. The new enterprise-wide visual identity and family of literature designed by Mullin/Ashley aims to convey the sophistication of the medical staff, technology and services available from AGH, and includes individual brochures featuring women’s health, breast care, cardiopulmonary rehabilitation, sleep diagnostics, and other specialty health services. The new visual identity is also being applied to print advertising campaigns, outdoor billboards, banners, posters and other marketing materials used throughout the hospital and the health system.
A second Honorable Mention Award was won by Mullin/Ashley for a print advertising campaign developed for Dixon Valve & Coupling Company. Founded nearly a century ago and headquartered in Chestertown, Maryland, Dixon is one of the oldest and largest international manufacturers of hoses and accessory products for fluid handling applications in such industries as chemical processing, refining and mining. The advertising campaign was designed to emphasize the qualitative aspects of the company brand rather than to promote specific individual products, as well as to honor the work and industriousness of Dixon customers. Each of the four ads in the series emphasizes one of four key brand attributes (performance, reliability, dependability, safety).
The MarCom Creative Awards is an annual program that honors outstanding work in the communications field. Entries are judged by industry professionals according to superior benchmarks of quality, across 20 major communications categories. One of the communications industry’s largest and best-established award programs, there were more than 5,000 U.S. and foreign entries in the 2006 competition, submitted by advertising and public relations agencies, corporate communications departments, designers, writers, and broadcast producers. Commenting on winning four awards in this year’s competition, Phillip Nones, president, stated, “We’re pleased to be recognized for the work we perform in a range of communications categories, from creative design and interactive programming to image advertising.”