Mulllin/Ashley Forges New Marketing Partnerships with Cambridge International, Hayward Baker, and The Association of Air Medical Services
May 17, 2007 – Mullin/Ashley Associates has established new advertising account relationships with two important Maryland-based corporations: Cambridge International, Inc. and Hayward Baker, Inc. In addition, the agency was tapped by the Association of Air Medical Services to provide consulting support in developing a North American PR initiative for this trade organization.
Cambridge International, Inc., based in Cambridge, Maryland, is the world’s largest manufacturer of metal conveyor belting and wire cloth products, with a heritage that dates back to 1911. The company’s products are used in a wide range of installations in numerous manufacturing industries, including a special concentration in food processing segments such as frozen food, baking and meat processing plants. Mullin/Ashley is providing comprehensive communications, promotional and PR services in support of the company’s international marketing efforts.
Mullin/Ashley has also established a relationship with Hayward Baker, Inc. Headquartered in Odenton, Maryland and part of Keller Group, a British-based multinational company, Hayward Baker is North America’s largest geotechnical contractor, and the industry leader in applying ground modification technologies to site improvement and remedial work for commercial, industrial and infrastructure projects. Among the varied solutions it offers are settlement control, structural support, site improvement, soil and slope stabilization, seismic stabilization, and groundwater control. Hayward Baker’s services are delivered through a network of more than 20 company-owned offices across the United States and Canada. Mullin/Ashley is developing a comprehensive PR program for Hayward-Baker, focusing on trade media in the commercial contracting sector.
The Association of Air Medical Services (AAMS), based in Arlington, Virginia, promotes the delivery of quality medical care to critically ill or injured patients during air transport. With an international membership made up of air and ground medical transport providers, AAMS acts as the voice of the industry, providing education and networking tools to advance the critical care transport profession.
Commenting on the newly-formed account relationships, Phillip Nones, Mullin/Ashley’s president and director of client services stated, “We’re delighted to be working with Cambridge and Hayward Baker, two of Maryland’s most prominent companies in the commercial sector. Both firms are committed to being leaders in their respective market sectors. We’re excited to be supporting them as they expand their business activities.”
Nones also noted that work for associations represents a growing portion of Mullin/Ashley’s business.