Thought Leadership: Is your company thought of as a leader?
Being perceived by the market as an industry leader has definite advantages.
“Perception” is the key word here. Many companies are industry leaders, but they’ve done a poor job of convincing the market of this fact. Other, less significant participants enjoy a position not justified by traditional standards of measurement.
The techniques applied by smaller players to attain market recognition are varied. They include:
- Aggressive promotion
- Consistent use of public relations
- Conducting original research and publishing the results
- Circulating white papers on industry trends
- Pursuing speaking engagements
And last, but not least, establish a substantial online presence that goes well beyond the corporate website to include several media platforms, blogs, webinars and other content.