Communications Campaign: Please Leave a Message
The most critical elements of any successful communications campaign is to first decide what your message will be, and to what audience.
Common sense, right? Yet, we find many companies so caught up in the day-to-day operation of the business that they sometimes forget what it is that they’re trying to communicate.
Take time to determine what key messages you want to deliver to your target audiences. Develop three main points per audience, and then use these messages throughout all of your communication vehicles including sales materials, news releases, speeches, company fact sheets, interviews, and even internal correspondence.
It’s the repetition and impact of the message that helps the market come to appreciate your expertise, and leads prospective customers to make informed buying decisions about your products and services.