Branding is more than a Marketing Buzzword
To take the mystery out of branding … think of it as essentially an implied promise to the buyer.
For a brand to have meaning, it must stand for something. And that something should be considered a benefit by your customers.
Your advertising must always associate your product, its benefits, and the brand name in a convincing and consistent manner.
Over time, this association will come to represent product value.
It goes without saying that advertising only communicates your promise. The product’s own performance ... and your commitment to customer service, fulfills the promise and closes the loop.
A successful brand is born.