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Sales and Marketing: Keep in touch


It doesn’t matter whether the economy is up or down. Most businesses lose customers for the same basic reasons: apathy after the sale, and ignoring them to death.

This simple maxim bears repeating: Marketing is not over once the sale is made … it’s just beginning.  

And there’s another reason to focus on customer contact and customer care. Research shows it costs six times more to sell something to a new customer than to an existing one.

This fact alone should prompt you to take a closer look at the effort you’re devoting to customer retention.

 

Contact Mullin/Ashley

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