Sales and Marketing: Keep in touch
It doesn’t matter whether the economy is up or down. Most businesses lose customers for the same basic reasons: apathy after the sale, and ignoring them to death.
This simple maxim bears repeating: Marketing is not over once the sale is made … it’s just beginning.
And there’s another reason to focus on customer contact and customer care. Research shows it costs six times more to sell something to a new customer than to an existing one.
This fact alone should prompt you to take a closer look at the effort you’re devoting to customer retention.