Online Marketing: Oh, brother … another e-newsletter!
You access your email after lunch, only to find the fifth online newsletter of the day in your inbox. Some of these you never requested. Some you actually signed up to receive.
But all of them have quickly become stale, uninviting, even irritating.
Of course, as a marketer you also sit on the other side of the table. Here’s a cost-effective, easily implemented opportunity for repeat communication with customers and prospects – providing useful, meaningful information while promoting your brand.
Obviously, the key is to avoid the mistakes being made by all those other newsletters out there.
Focus on fixing the following:
- Sour subject lines. Make sure your newsletter doesn’t sound like junk mail.
- Lousy return address names. Stay away from addresses that scream out “spam” – or worse,
- Boring content. How many weekly online newsletters do you know that consistently deliver fresh, interesting content? Probably very few.
If you don’t have much to say, it’s better not to say it at all, because sending “empty” mail is a surefire ticket to the trash can.