Industry Knowledge

We study your industry from every angle

Mullin/Ashley's clients

We study your industry from every angle – and it shows

To be truly effective in marketing communications, it isn’t enough to understand just the broad outlines of an industry.   It’s why we study our clients’ market dynamics every day, from every perspective

When you work with Mullin/Ashley, here’s what you can expect:

  • Credible market intelligence based on sound research methods
  • Well-defined, cohesive marketing strategies
  • Practical, cost-effective programs and tactics
  • A flexible, collaborative approach to working with your own in-house staff

B2B industrial-manufacturing

If you’re an industrial or manufacturing firm, it’s refreshing to work with a marketing communications partner who specializes in B2B and “speaks your language.”  Like you, we view marketing as a means to grow sales and profits — not as an end in itself.

In 35+ years of work in the industrial and manufacturing fields, we’ve cultivated knowledge across a wide range of market sectors including:

  • Air systems and equipment
  • Architectural and engineering services
  • Building and decorating products
  • Chemicals, adhesives and plastics
  • Communications equipment and services
  • Construction and contracting services and equipment
  • Electronics and fiber optics
  • Fluid handling systems
  • Food processing and foodservice systems and equipment
  • Industrial equipment and components
  • Information systems
  • Instrumentation
  • Marine products
  • Military and defense systems, products and services
  • Mining systems and equipment
  • Plant operations and maintenance
  • Power generation
  • Safety and protective equipment
  • Transportation and trucking services
  • Wood products and decorative surfaces

Food processing and foodservice markets

If you’re in the food industry, you have a great marketing partner in Mullin/Ashley.  We’ve worked closely with food processors, food processing machinery manufacturers and foodservice firms for more than 25 years.


For over two decades, we’ve supported the marketing efforts of regional healthcare industry service providers in building brand recognition, image and credibility in their target markets.

Our marketing programs and creative support encompass many categories, such as:

  • Branding and visual identity
  • Clinics and physician office marketing
  • Community marketing
  • Foundations and fundraising
  • Healthcare call center services
  • Hospital employee communications
  • Patient electronic record-keeping
  • Patient satisfaction programs
  • Physician marketing
  • Walk-in medical centers

The scope of our support encompasses the full range of healthcare services and community health education.  Some areas of our specialty healthcare focus include:

  • Bariatric services
  • Children’s health
  • Dermatology
  • Diabetes treatment
  • Emergency care
  • Endoscopy services
  • Eye care
  • Joint and spine treatment
  • Lab services
  • Oncology
  • Pharmacy services
  • Radiology
  • Services for special-needs children
  • Sleep disorders and treatment
  • Stroke treatment
  • Women’s health
  • Urology
  • Wound care

Our knowledge of healthcare means we can support the marketing efforts of medical device manufacturers and medical supply companies, too.

Other Key Segments

Other market categories we’ve supported include:

  • Agricultural products
  • Associations and professional organizations
  • Fabrics and footwear
  • Financial services
  • Fire and emergency rescue services
  • Interior design services
  • Not-for-profit organizations
  • Transportation services