Gainco, Inc.Website Development

A better website for promoting capital equipment

Gainco is one of the leading U.S.-based manufacturers of weighing, sizing, sorting and distribution systems and equipment for the meat and poultry processing industries.  Its sophisticated, labor-saving systems are engineered to improve product yields while providing real-time information and analytics.

Most of Gainco’s equipment represents large capital purchases with a fairly lengthy sales process.  The website assists in this effort by being a source of information and education.

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Making the equipment stand out

When Gainco came to us to develop their website, their site was thin on content, had little brand voice, and was very dated in its appearance.  We jumped into action, putting the Gainco brand front-and-center and fleshing out the content to include relevant information on the company’s extensive equipment line.

 

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A focus on user experience

A new, highly intuitive navigation makes it easy for visitors to “drill down” to equipment solutions based on their meat processing applications.

A user-friendly content management system makes it easy to update, enhance and expand web content on a daily basis.  For instance, adding completely new product lines has been a snap.

You can visit the website here: gainco.com

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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

We continue to monitor the situation on a daily basis and will take additional steps to minimize the risks from the COVID-19 virus, as needed.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team