Fuchs North AmericaWebsite Development

Reaching Prospective Customers Where They are through Website Development

Fuchs North America’s website has always been attractive and filled with relevant content, including nice photos of prepared food items. It’s only natural because Fuchs is a leading maker of seasonings and functional ingredients for some of the world’s biggest food brands. But the existing website had been designed at a time when most B2B customers used desktops rather than mobile devices to research potential sources of supply. That’s all different now.


Focused on Content and Ease of Communication

In designing Fuchs’ new web presence, our goal was to ensure a great browsing experience for visitors while continuing to emphasize the company’s ability to work closely with customers to develop custom seasoning blends and flavors used in snack foods, prepared entrees, sauces and other products.

Fuchs also analyzes consumer taste trends and provides those insights to its customers. These kinds of capabilities are just as important as showcasing the company’s products and services — and that’s just what the new Fuchs website accomplishes, with significant new informational content including a new, highly active “blog zone.”


Putting the Power In Their Hands

We put Fuchs in the driver’s seat by incorporating a user-friendly content management system. We trained Fuchs’ marketing staff members on how to easily perform their own web updates, improving their cost efficiencies.


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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team