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SEO is a “best practice” you can’t afford to ignore.mullin ashley seo

Did you know that nearly 95% of business buyers conduct research online before making a major purchasing decision? For consumers, it’s more than 80%. With behavior like that, it’s high-time to improve your online exposure with advanced search engine optimization.

The Web Landscape Has Changed

Merely having a beautiful website doesn’t cut it anymore. Design attributes that were desirable a few short years ago – fancy animated graphics, high-resolution photography and the like – could actually be hurting your website conversion rates today.

User experience and search engine optimization (SEO) go hand-in-hand. Google and other search engines aim to organize and deliver the best, most relevant content on the Internet.

Here’s How to Win at SEO

Improving your web visibility and online presence isn’t easy, but a focused approach can improve your position over time. Here are key tactics to help you achieve that goal:

  • Improve page loading speeds – For every one second of delay, the average conversion rate decreases by 7%.
  • Polish front-end SEO – Focusing on relevant keywords and actionable descriptions will attract more customers and conversions.
  • Revamp back-end SEO – Ensuring compliance regarding encoding, sitemaps and language declarations is important, too.
  • Page optimization – Heat maps and analytics can tell you where to direct your audience’s attention online to where your conversions will be the highest.

We Can Help You Today!

Contact us to learn how you can optimize your website, expand your audience and increase your sales. We’ll put our expertise to work for you!

• Website leads have a 14% close rate … compared to direct mail, advertising and other inbound leads with less than a 2% close rate.

• 95%+ of clickthroughs occur on the Top 4 search results.

• 75% of web users never advance beyond the first page of Google or other search results.

• 70% of website clickthroughs are made on organic search results – not paid search ads.

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