Market Research: Ensuring a Firm Foundation
Investigation and evaluation: they’re at the heart of every successful initiative. And good market research provides the best foundation for successful plans and implementation.
Unlike most Maryland marketing communications agencies, we stand ready to conduct primary and secondary research, digging for facts and insights. In fact, we’re always on the hunt for more intelligence that we can share with our clients.
Among the types of research we offer are:
- New business opportunities studies
- Market share and image studies
- Comparative performance evaluations
- Competitive investigations
- Industry profiles
- Prospect identification
- Sales coverage and sales program evaluations
We work in all field research methodologies for information-gathering, including online, mail, phone and personal interviewing. And since research is conducted under our own name, your identity is shielded, allowing you to investigate topics and issues without tipping off your competitors.