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Brand positioning.

Brand-positioning-iconThe proper brand positioning will improve your marketing programs, communications messages and the creative platform. 

But in the digital age, brand-building can be fraught with pitfalls … blind alleys … and “roads to nowhere.”

At Mullin/Ashley, our goal is to deliver brand positioning support that highlights your uniqueness and value to your target customers.  And our branding process will bring your uniqueness clearly into focus.

  • Investigating your competitors’ positioning
  • Investigating customer and prospect views of your company
  • Discovering your uniqueness from an “inside-out” perspective
  • Establishing your positioning statement and “unique selling proposition”
  • Developing your slogan or tagline

 

Some of Our Clients ...

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