Bettcher IndustriesPublicity & Promotion

Gaining exposure via Wikipedia, the world’s single biggest information resource

Bettcher Industries is the pioneering manufacturer of hand-held powered trimming tools for meat processing and industrial applications — and it remains the worldwide industry leader today.

As one of the best-known manufacturers in the food processing industry with a heritage of product innovation and inventiveness, a strong article published by Wikipedia made complete sense for the company.


Leveraging the platform’s reach and audience

For many companies and the products they manufacture, Wikipedia pages are the top entries displayed on search engine results pages.

We researched, sourced, wrote, formatted and successfully submitted articles on the worldwide Bettcher operation as well as Louis A. Bettcher, Jr., the company’s founder and chief inventor of the original powered trimmer tool.

Reinforcing a leading global position

Each article was crafted to meet Wikipedia’s exacting standards of content, editorial focus and tone. At the same time, the entries successfully position and reinforce Bettcher’s leading global position in this industry segment.

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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

We continue to monitor the situation on a daily basis and will take additional steps to minimize the risks from the COVID-19 virus, as needed.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team