Bettcher IndustriesPrint

Develop a comprehensive set of communications materials for the annual global management meeting of a manufacturing company

Cleveland, OH-based Bettcher Industries manufactures and supplies powered meat trimmers and other products to meat and poultry processing plants throughout the world.  The company provides sales and service in more than 70 countries.

For its 2020 global management meeting, Bettcher wanted to highlight a memorable and compelling theme that supported the meeting agenda and events.

Giving life to the global management meeting

Working with Bettcher, we developed the overarching theme “Operation:  Opportunity – Getting in Gear for Growth.”  All events and meeting materials were “branded” with this slogan.

Among the items we designed and produced for the meeting were:

The common theme and design attributes carried across all materials, reinforcing the meeting’s purpose and content.

Similar work

Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team