Bettcher IndustriesCorporate Branding

A distinctive corporate heritage is worth talking about

Founded in 1944, Bettcher Industries is a leading international manufacturer.  The company was the pioneer of hand-held powered trimmers used in the meat processing industry, and it has brought this technology to other industry sectors such as industrial manufacturing and the medical device field.

But even with an impressive 75-year heritage and enviable record of success, the Bettcher story and the scope of its market coverage wasn’t well-recognized.

A picture is worth a thousand words

We decided to build a corporate presentation for Bettcher that told the company’s story through important milestones in its 75-year history.

We adopted a theme for the presentation – “Acres of diamonds in your own backyard” – that encapsulates the philosophy of a company that began in Cleveland’s meatpacking district and has gone on to success the world over.

A “picture book” approach allowed for creating a presentation full of visual interest, while keeping onscreen copy limited to heighten appeal.

When you have a good story to tell …

The Bettcher corporate presentation was prepared in two formats – self-running and presenter-controlled.  It’s being used for a wide range of activities including customer and prospect presentations, local/regional business meetings, trade show events, and supporting employee recruiting.

As one person remarked, “This presentation is so interesting, you want to eat popcorn while watching it!”

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Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team