Atlantic General HospitalPublicity & Promotion

Five-year strategic plan for the community

For a quarter century, Atlantic General Hospital has been serving the residents of Ocean City and surrounding communities in Maryland and Southern Delaware.

In keeping with a new vision for healthcare in today’s environment, AGH is fostering healthy lifestyles and preventive health, not just providing hospitalization and outpatient medical treatment.


Integrating healthcare beyond the care facility

AGHs’ new 2020 Vision five-year strategic plan and promotion is all about integrating healthcare beyond the acute care facility, offering easier access to all via investment in technology-based care delivery.

It boils down to five “rights” — right care … right place … right people … right partners … and right hospital — that AGH is committed to delivering and that are addressed in the five-year plan.

Community leader education and information

We created a breast-pocket summary that distills the 40-page plan to its essence, using colorful infographics to tell the story. The piece is being used to educate and inform community leaders and the general public about the exciting new initiatives that are planned.

We also produced a 30-sec. commercial that introduces 2020 Vision to the community via broadcast TV and cable spots run in the local market.

hospital_advertising_award_180 hospital_marketing_national_award

Similar work

Important COVID-19 Announcement

At Mullin/Ashley, we’re very concerned about the well-being of our customers, employees, business partners and communities currently battling to control the COVID-19 (Coronavirus) threat.

Maryland Governor Larry Hogan announced that effective Monday, March 23, 2020, all non-essential businesses in the state must close their offices.  A follow-up pronouncement on March 30 instituted further “stay-at-home” orders for Maryland residents.

We are complying with these mandates.  In fact, in anticipation of the Governor’s announcements, we had already taken steps to reduce our social footprint by setting up all Mullin/Ashley employees to work from home, with no interruption in the delivery of services.

In addition, travel activities by our staff have been severely curtailed since early March.

By taking these steps, we’re committed to continuing to provide our customers with the services they need, even as we work to reduce our social footprint.

As of July, certain workplace restrictions have been lifted but social distancing mandates continue in force.  We are monitoring the situation on a daily basis and will continue to take all necessary steps to minimize the risks from the COVID-19 virus.  Thank you for your patience and understanding as we work collectively to control the Coronavirus threat.

— The Mullin/Ashley Team