4 Quick and Easy Ways to Improve User Experience

Written by: Phillip Nones

Even if your website is doing its job satisfactorily, there’s likely more you can do to improve the UE for your site’s visitors.  Here are a few ways you can tweak your website to make it more useful and helpful.

White space works – Resist the temptation to fill every empty space on your web page with more content.  “White space” is essential because it makes your content more legible while also helping your visitor to focus on the elements surrounding the text.  Did you know that white space around text and titles increases attention by 20%?  Keep that in mind the next time you’re thinking about adding more content.

Compelling CTAs – Calls-to-action that are clearly marked with an action word make it easy for users to navigate your site and get to where they want to go.  Consider not only colors but also the words you use … ones that motivate the visitor to do something.  It’s good to remember that “not emotional connection” often means “no action.”

Hyperlink high-jinks – Sometimes it’s just best to bow to convention.  Web users have come to see blue-and-underlined text as “links.”  Many web designs use other colors or formatting to fit their branding, but to optimize your performance, stick to what website visitors know and expect.

“Real” photography – Stock photography can be a great way to bring style and polish to your website, but there’s a risk of looking inauthentic.  To present a true picture of your company, nothing beats using your own images.  Just make sure the quality is worthy of your good name.  Putting a little extra effort into this task is well-worth it.

These tips are just some of the ways you can make meaningful improvements to your website without committing to a complete web redesign.  For more tips and guidance, our specialists are ready to help you anytime.  Call 800-457-1099.

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