Mullin/Ashley Wins for Atlantic General Hospital in the 2009 Aster Awards Competition for Excellence in Medical Marketing
Chestertown, Md., May 7, 2009– Mullin/Ashley Associates has been recognized in the 2009 Aster Awards national competition with a winning entry for Atlantic General Hospital, a community healthcare service provider located in Berlin, Md., near Ocean City.
A Gold Award was won by Mullin/Ashley in the competition’s “service line promotion” category for a set of marketing materials designed and produced for Atlantic General Hospital’s new Endoscopy Center. The integrated package of collateral and marketing support materials includes a brochure describing the Endoscopy Center and its services, various pieces of stationery and other branded material, plus a branded pocket folder. In addition, a series of print advertisements was developed for placement in the numerous newspapers and lifestyle magazines that are published in the Ocean City area.
Atlantic General Hospital’s Endoscopy Center was opened to fill a need for specialized healthcare services in a rapidly expanding suburban/bedroom community that also plays host to a burgeoning beach/tourist population during the spring, summer and fall months. The Ocean City region is one of the fastest growing areas in the state of Maryland. Since their publication, the Endoscopy Center marketing materials have been distributed at health fairs, placed in the offices of primary care doctors and referring physicians, as well as included in “new mover” welcome packages.
The Aster Awards is a major national competition recognizing excellence in medical marketing communications. With approximately 3,000 entries submitted to the 2009 competition, each one was judged on criteria including creativity, layout and production quality, as well as overall message effectiveness and consumer appeal. All winners at the Gold level achieved scores above 90 on a 100-point scale.
This is the third consecutive year that Mullin/Ashley has entered and won in the Aster Awards competition. Phillip Nones, president and director of client services, stated, “Winning in the Asters is reflective of the strong, positive reputation we’ve earned in the healthcare field over the past decade. We are pleased to accept this award on behalf of our client, Atlantic General Hospital.”